Recognising the speed at which the company was progressing, it was vital that owners Billy and Robin Stenhouse found a marketing partner who could not only keep up with the increasing demands of their rapidly expanding business, but who had the foresight to implement measures allowing them to streamline their marketing initiatives and concentrate on expanding the business. We are delighted to be that partner!
July saw the launch of the first Baguette Express outlet in England. As with previous Baguette Express openings, Intimation were tasked with project managing the opening campaign.
This included local media purchase, securing excellent positions for adverts and editorial in the local press at very competitive rates. An integral part of the opening promotion was a week long campaign of radio coverage that culminated in an outside broadcast on launch day. Additionally, we provided the new outlet with a range of point of sale materials produced in-house on our new large format print facility and a selection of leaflets and menus.
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